Marktpositionierung.
market positioning (the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way)
Meaning & usage
market positioning (the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way)
Durch eine gezielte Marktpositionierung im Premiumsegment konnte das Unternehmen seine Margen trotz sinkender Absatzzahlen stabilisieren.
Die langfristige Marktpositionierung entscheidet darüber, ob ein Produkt als austauschbares Massengut oder als spezialisierte Individuallösung wahrgenommen wird.
Where this word comes from
Markt (“market”) + Positionierung (“positioning”)
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Definitions, grammatical labels, IPA, etymology and examples: Wiktionary contributors, extracted by Kaikki / Wiktextract. Adapted under CC BY-SA 4.0. Selected fields and authored examples are shown; third-party quotations and audio are omitted. See contributor history.
Last enriched 2026-09-10. Definitions are in English. Romanizations are shown when supplied by the source; syllable estimates are omitted for unsupported scripts.