ENGLISH · A WORD WITH POSSIBILITIES

clickbait.

Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

9 characters2 syllables approx.English language

Meaning & usage

noun/ˈklɪkbeɪt/UK

Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
Internet · countable · derogatory · uncountable

Where this word comes from

Etymology tree English click Proto-Indo-European *bʰeyd- Proto-Indo-European *-t Proto-Indo-European *bʰéydt Proto-Germanic *bītaną Proto-Indo-European *-yeti Proto-Indo-European *-éyeti Proto-Germanic *-janą Proto-Germanic *baitijaną Old Norse beitabor. Middle English bayte English bait English -bait English clickbait From click + -bait (“manipulation to elicit a particular response”).

verb/ˈklɪkbeɪt/UK

To add clickbait to a web page; to direct clickbait at someone.

Where this word comes from

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clickbait studioclickbait workshello, clickbait

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Definitions, grammatical labels, IPA, etymology and examples: Wiktionary contributors, extracted by Kaikki / Wiktextract. Adapted under CC BY-SA 4.0. Selected fields and authored examples are shown; third-party quotations and audio are omitted. See contributor history.

Last enriched 2026-09-10. Definitions are in English. Romanizations are shown when supplied by the source; syllable estimates are omitted for unsupported scripts.