pinkwash.
To cover in a coat of pink paint.
Meaning & usage
To cover in a coat of pink paint.
To promote consumer goods and services using support of breast cancer-related charities.
To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.
Where this word comes from
From pink + -wash.
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Definitions, grammatical labels, IPA, etymology and examples: Wiktionary contributors, extracted by Kaikki / Wiktextract. Adapted under CC BY-SA 4.0. Selected fields and authored examples are shown; third-party quotations and audio are omitted. See contributor history.
Last enriched 2026-09-10. Definitions are in English. Romanizations are shown when supplied by the source; syllable estimates are omitted for unsupported scripts.