pinkwashing.
The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
Meaning & usage
The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.
Where this word comes from
From pink + -wash + -ing. The LGBT-related sense derives from the fact that the colour pink is often associated with homosexuality and LGBT culture. The breast cancer-related sense refers to the pink ribbon, an international symbol of breast cancer awareness.
present participle and gerund of pinkwash
Where this word comes from
From pink + -wash + -ing. The LGBT-related sense derives from the fact that the colour pink is often associated with homosexuality and LGBT culture. The breast cancer-related sense refers to the pink ribbon, an international symbol of breast cancer awareness.
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Definitions, grammatical labels, IPA, etymology and examples: Wiktionary contributors, extracted by Kaikki / Wiktextract. Adapted under CC BY-SA 4.0. Selected fields and authored examples are shown; third-party quotations and audio are omitted. See contributor history.
Last enriched 2026-09-10. Definitions are in English. Romanizations are shown when supplied by the source; syllable estimates are omitted for unsupported scripts.