prosumer.
A person in postindustrial society who combines the economic roles of producer and consumer.
Meaning & usage
A person in postindustrial society who combines the economic roles of producer and consumer.
Where this word comes from
Etymology tree Proto-Indo-European *per-der.? Proto-Indo-European *per-der.? Proto-Indo-European *pér Proto-Indo-European *-o Proto-Indo-European *pró Proto-Indo-European *pro- Proto-Italic *pro- Latin prō- Proto-Indo-European *dewk- Proto-Indo-European *déwkti Proto-Italic *doukō Latin dūcō Latin prōdūcōder. Middle English produce English produce Proto-Indo-European *-yósder. Proto-Italic *-āzios Latin -āriusnom. Latin -āriusbor. Proto-Germanic *-ārijaz Proto-West Germanic *-ārī Old English -ere Middle English -ere English -er English producer Proto-Indo-European *ḱe? Proto-Indo-European *ḱóm Proto-Italic *kom Proto-Italic *kom- Latin con- Proto-Indo-European *upó Proto-Italic *supo Latin sub Latin sub- Proto-Indo-European *h₁em- Proto-Indo-European *-eti Proto-Indo-European *h₁émeti Proto-Italic *emō Latin emō Latin sūmō Latin cōnsūmōder. Old French consumerbor. Middle English consumen English consume ▲ English -er English consumer blend English prosumer Blend of producer + consumer, coined by futurologist Alvin Toffler in his book The Third Wave (1980). Concept based on suggestion by Marshall McLuhan and Barrington Nevitt in their 1972 book Take Today (p. 4) that consumers would take on producer roles in mass customization.
Targeting serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.
High-end.
Where this word comes from
Etymology tree English professional Proto-Indo-European *ḱe? Proto-Indo-European *ḱóm Proto-Italic *kom Proto-Italic *kom- Latin con- Proto-Indo-European *upó Proto-Italic *supo Latin sub Latin sub- Proto-Indo-European *h₁em- Proto-Indo-European *-eti Proto-Indo-European *h₁émeti Proto-Italic *emō Latin emō Latin sūmō Latin cōnsūmōder. Old French consumerbor. Middle English consumen English consume Proto-Indo-European *-yósder. Proto-Italic *-āzios Latin -āriusnom. Latin -āriusbor. Proto-Germanic *-ārijaz Proto-West Germanic *-ārī Old English -ere Middle English -ere English -er English consumer blend English prosumer Blend of professional + consumer.
A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower-level) professional, or aspiring to that.
Where this word comes from
Etymology tree English professional Proto-Indo-European *ḱe? Proto-Indo-European *ḱóm Proto-Italic *kom Proto-Italic *kom- Latin con- Proto-Indo-European *upó Proto-Italic *supo Latin sub Latin sub- Proto-Indo-European *h₁em- Proto-Indo-European *-eti Proto-Indo-European *h₁émeti Proto-Italic *emō Latin emō Latin sūmō Latin cōnsūmōder. Old French consumerbor. Middle English consumen English consume Proto-Indo-European *-yósder. Proto-Italic *-āzios Latin -āriusnom. Latin -āriusbor. Proto-Germanic *-ārijaz Proto-West Germanic *-ārī Old English -ere Middle English -ere English -er English consumer blend English prosumer Blend of professional + consumer.
Try it on your idea.
prosumer has 8 characters. Say it out loud, try it alongside a description of your project, and see whether its meaning fits what you want to create.
These are naming prompts. Meanings and pronunciation can vary; existing brand and domain uses have not been checked.
Explore the name generatorA word with a source.
Definitions, grammatical labels, IPA, etymology and examples: Wiktionary contributors, extracted by Kaikki / Wiktextract. Adapted under CC BY-SA 4.0. Selected fields and authored examples are shown; third-party quotations and audio are omitted. See contributor history.
Last enriched 2026-09-10. Definitions are in English. Romanizations are shown when supplied by the source; syllable estimates are omitted for unsupported scripts.