stickiness.

The property of sticking or adhering; adhesion.

Warmth and humidity, as on a muggy day.

Of prices or wages: the tendency to stay the same despite changes in the economy.

The presence of unique attributes that make a product indisposable and valuable to its owner.

The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.

A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.

The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

An overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations.