goodwill.
goodwill; benevolence, trust or a positive reputation enjoyed by a person, institution, state, etc.
Meaning & usage
goodwill; benevolence, trust or a positive reputation enjoyed by a person, institution, state, etc.
Tiltaket skapte mye goodwill blant innbyggerne.
goodwill; an intangible asset consisting in the value of a business's reputation, customer base, established name, connections and similar advantages
Ved oppkjøpet ble selskapets goodwill verdsatt separat.
Where this word comes from
Borrowed from English goodwill (“goodwill, benevolence”), from Middle English good wille (“goodwill”), also written good-wille, and possibly from Old English *gōdwille (“goodwill”); compare attested gōdwillende (“well-pleased”). The English compound consists of good + will. The first element continues Old English gōd (“good”), from Proto-Germanic *gōdaz (“good”), ultimately from Proto-Indo-European *gʰedʰ- (“to unite, be associated, suit, fit”). The second continues Old English willa (“will, desire”), from Proto-Germanic *wiljô (“will, desire”), ultimately from Proto-Indo-European *welh₁- (“to choose, wish”). Compare the parallel borrowings Norwegian Nynorsk goodwill, Danish goodwill, German Goodwill, Dutch goodwill and Finnish goodwill (“goodwill”).
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Definitions, grammatical labels, IPA, etymology and examples: Wiktionary contributors, extracted by Kaikki / Wiktextract. Adapted under CC BY-SA 4.0. Selected fields and authored examples are shown; third-party quotations and audio are omitted. See contributor history.
Last enriched 2026-09-10. Definitions are in English. Romanizations are shown when supplied by the source; syllable estimates are omitted for unsupported scripts.