rebrand.
To change the brand name, logo, or image of a product or organization.
Meaning & usage
To change the brand name, logo, or image of a product or organization.
Acme Co. is trying to rebrand their line of toasters under the Bewidget name.
Where this word comes from
Etymology tree Proto-Italic *wre- Latin re-der. Old French re-bor. Middle English re- English re- English brand English rebrand From re- + brand.
A change to the brand name, logo, or image of a product or company.
Management decided it was time for a complete rebrand.
Where this word comes from
Etymology tree Proto-Italic *wre- Latin re-der. Old French re-bor. Middle English re- English re- English brand English rebrand From re- + brand.
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Definitions, grammatical labels, IPA, etymology and examples: Wiktionary contributors, extracted by Kaikki / Wiktextract. Adapted under CC BY-SA 4.0. Selected fields and authored examples are shown; third-party quotations and audio are omitted. See contributor history.
Last enriched 2026-09-10. Definitions are in English. Romanizations are shown when supplied by the source; syllable estimates are omitted for unsupported scripts.