upfront.

Honest, frank and straightforward.

Open, admitted, out.

In a forward, leading or frontward position.

Of money, paid in advance.

Beforehand.

My commissioners pay half of the price upfront and the other half after they receive the finished product.

As an attacker.

He's a poor defender, so we always play him upfront.

A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.

To bring to the fore; to place up front for consideration.